![]() Knowing how to use the closure principle will help any design composition to go a step beyond. These techniques are mostly used by companies in their marketing artworks. This results in a layer for added creativity that makes this artowrk worthu of being talked about. We can distincly seperate the two major visual elements as a swan and a person. In the image above, we can see how the negative space is used to create the poster for black swan. Something as simple as a square can have an interesting output. Well made images using the closure principle interests users. Hence we can recognize the icons as chain, person, bell, and sliders.Ĭlosure allows designers to create aesthetically pleasing effects that grab the attention of viewers. Our brains automatically fill in the missing information. Icons by Feather IconsĪbove are some icons that we can take as reference. Now, we can design them with a few lines/elements and our brain will still recognize them. ![]() This is where closure comes to the rescue. The awesome thing about the human brain is that it can fill in the gaps even when provided very small information. As designers, we know the pain of creating our own perfect icons but when implemented to a smaller canvas like a mobile device, all the details get smushed up. The issue with creating icons is that it needs to adapt to being very small or very large. Similarly, with the WWF logo, the panda is created using the perfect use of positive and negative space.Ĭlosure & Iconography: How we can Leverage this Principle to make Tiny Icons. The use of negative space for the letter S provides the logo a simple yet elegant look. The USA network logo demonstrates how to use closure to create unique designs. With the use of negative space, they have portrayed the logo very distinctly resulting in a more graceful, modern, and less cluttered output. Both of the logos are still familiar with the changes applied but the newer one is a lot simpler. In the above logo, we can see how the old logo got rebranded to a new one. Let’s explore Closure examples with the help of a popular brand: Starbucks. We can say that logos and branding are not just any graphics but a means to make people feel a certain way. People tend to associate aesthetically pleasing logos with reliability and trust. Logos are the face of companies and institutes. ![]() Logo Design: Branding Uniqueness with Closure Closure is mostly used to make more impact and uniqueness in logo, iconography, and artworks. This principle isn’t very popular in interface designs but can still be implemented to obtain uniqueness in our overall output. Knowing how to use the closure principle can help designers explore and create unique compositions. How can we use the Closure Principle in UX & Design? To know more about this phenomenon, read my article on the Figure-ground relationship which is also a gestalt principle. The image is perceived to have a certain shape depending on how the viewer decides which part is the foreground and which is the background of the image. Here we used both the positive and negative spaces(white space) to create a composition with two distinct recognizable shapes. But when we focus on the white space between the colored areas, we will notice a vase shape. Our brain will complete the missing parts itself.įor sample C, if we focus on the colored areas, we will see two faces looking at each other. In the above image, for A & B, our eyes will notice a square inside the Pac-Mans even though there is no square present in the images. ![]() Simply put, the closure principle states that the human eye tends to complete the missing part in a design. The gestalt principle of closure is the tendency of human brains to perceive images & elements in their standard form regardless of the elements missing some of their parts.
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